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We started DNA with the goal of creating a brand that would be more than just clothing, but a lifestyle. Our vision is to empower people to express their true selves through their clothing and inspire them to be confident, fearless, and authentic.

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At DNA we believe that art is present everywhere, even in the clothes we wear. In fact, especially in the clothes we wear. 

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Thank you for choosing DNA as your go-to streetwear clothing brand. We are excited to continue to grow and evolve with you.